The media group
These pages provide an overview of the media group Deutscher Ärzteverlag GmbH. The detailed pages of the individual titles and the overview page media data for medical and dental titles offer extensive information about the media performance values and data.
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Combining tradition and innovation
Deutscher Ärzteverlag was founded in 1949, and is one of the leading medical specialist publishers in the German speaking region. As an innovative media company it combines tradition and innovation into a homogeneous product portfolio. The publisher publishes professional policy magazines, publications from diverse specialist associations and other newspapers and magazines in the healthcare market. Moreover, the publisher has strong online brands that optimally supplement the product portfolio. The publishing range is rounded off by medical and dental books, organisational resources for practices and clinics and training programmes for various fields of disease. The publisher also stands for trade with medical products and art. The publisher’s stockholders, each holding a 50 percent share, are the two umbrella organisations of the German medical profession – the German Medical Association and the National Association of Statutory Health Insurance Physicians.
Strong in both worlds
Strong brands in medicine and dentistry: a combination which surely makes Deutscher Ärzteverlag unique. Because of the strong bond with its stockholders, the German Medical Association and the National Association of Statutory Health Insurance Physicians, and the umbrella organisations of German dentistry, Deutscher Ärzteverlag, in connection with its subsidiaries and company shares as a media group, can put high-reach print and online brands with higher than average credibility into the field.
On the one hand, this ensures wide target group coverage enabling opinion leaders and decision makers to be addressed by professional publications such as Deutsches Ärzteblatt (German Medical Journal) and Zahnärztliche Mitteilungen (Dental Communications) – the leading specialist titles in the areas of medicine and dentistry. On the other hand, subject-specific titles and special issues and special productions, topic-based specials and online products ensure a particularly precise peak and target group address without coverage loss.
Partner for individual communication solutions
The media group Deutscher Ärzteverlag supports you with individual and target-oriented communication solutions for your target group address: whether cross-media campaigns via one or more titles, short advertising flights or regular allocations, the publisher team will be pleased to advise and support you on achieving your optimum solution at any time.
You can find extensive data on media performance values and key figures in the media data of the titles for physicians and dentists.